I did my first American Express BVG (Best Value Guarantee Claim) Today. I had purchased a top of the prosumer line digital camera from dell.com for $949 the first week of April – the Nikon Coolpix 5700. (This normally retails $1099). I found and printed out a webpage today from digitalliquidators.com for an advertised $689!. Called up AMEX Price Guarantee hotline at 800-557-8317, told them where I bought it, where I bought for less. They gave me a claim number, and told me to fax in the documents to 800-858-5971. We’ll see how it goes 2 weeks from now. This is a VERY good reason to get American Express Rewards card — even if you have to pay a yearly annual fee (I don’t 🙂

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